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Distributors including individuals, national distributors and banks bring nearly 77% of individual assets, reveals Edelweiss MF Report. Individual assets are as on December 2022 and comprise both retail as well as HNI assets.
A further break up shows that over 80% of retail assets or Rs. 8.20 lakh crore are through distributors. And, close to 75% or Rs. 10 lakh crore of HNI assets are parked in regular plans.
The report also highlights the value that distributors add to investors’ lives through constant guidance and handholding. 32% of equity and hybrid investors stay invested over 24 months as against only 14% investing through the direct plans.
Commenting on these figures, Radhika Gupta, MD & CEO, Edelweiss MF said that mutual fund distributors played a major role in guiding investors in creating Rs.40 lakh crore of mutual funds assets.
She added, “Intermediation is essential for deeper market penetration of mutual funds products across households. Mutual fund distributors have and will play a crucial role in paving the way towards this goal.”
About Edelweiss MF Report
To mark the celebration of the fifth Financial Advice Day (March 31), Edelweiss MF released ‘The cogs - Intermediaries are at the heart of the mutual fund industry’.
“The report is an extension of the #AdviceZarooriHai initiative and highlights the importance of investing and how MFDs have played an important role in taking mutual funds to the masses and handholding investors during tough market conditions,” said the fund house.
