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Edelweiss Mutual Fund has launched a TV campaign 'SIP se sab hoga' to highlight the importance of SIPs in achieving short- and long-term investment goals.
Through this campaign, the fund house has launched two short stories. In the first story, a mother and her enthusiastic yet not-so-athletic son visit an astrologer. The astrologer predicts a triumphant sports career for the boy, leaving the mother perplexed. Enter Mr. Sharma, a wise family friend, who explains that with SIP, anything is possible, emphasizing the essence of self-discovery, determination, and the unpredictable nature of life.
Similarly, the second story unfolds with a family excitedly preparing for a road trip to Manali. However, a comical mishap occurs when the young grandson, Rahul, accidentally damages the car's side mirror. Amidst the chaos and frustration, Mr. Sharma intervenes, sharing the power of SIPs with the family. As the film progresses, Dadi takes the driver's seat, and Rahul pushes the car forward, symbolizing unity and empowerment.
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In a press release, Niranjan Avasthi, SVP and Head- Products, Marketing and Digital at Edelweiss AMC said, “our new TVC campaign celebrates the wisdom that transcends generations and highlights the transformative power of SIPs. We believe in empowering individuals to achieve their long- and short-term life goals, whether it's a road trip, owning a house, or pursuing higher education. SIPs provide the financial foundation to turn these dreams into reality. The films are testament to the idea that financial planning can be both educational and enjoyable.”
