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  • MF News AssetPlus Celebrates a Milestone: Empowering 10,000+ MFDs in India's Financial Journey

    AssetPlus Celebrates a Milestone: Empowering 10,000+ MFDs in India's Financial Journey

    AssetPlus Feature Jun 26, 2024

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    AssetPlus, a leading fintech platform for Mutual Fund Distributors (MFDs) in India, is celebrating a phenomenal milestone – surpassing 10,000+ empaneled partners! 

    This achievement signifies AssetPlus's unwavering commitment to empowering MFDs and their clients in the ever-evolving wealth management landscape.

    A Shared Success Story

    This landmark achievement isn't just about numbers. It's a testament to the trust and collaboration between AssetPlus and its MFD partners. The company's growth reflects the increasing recognition of the TTT philosophy – Tools, Training, and Technology. AssetPlus equips MFDs with the resources they need to thrive, allowing them to focus on what truly matters – building strong client relationships and crafting personalized wealth-creation strategies.

    Vishranth Suresh, Co-Founder and CEO of AssetPlus, emphasizes the pivotal role of MFDs in the mutual fund industry. His decision to become an MFD in 2016, right after graduating from IIT Madras, was met with skepticism. However, his belief in the necessity of MFDs led to the creation of AssetPlus, a digital platform dedicated to supporting MFDs. This was during the time when the industry trend was shifting towards DIY platforms and direct plans. 

    This growth has been enabled by the support and guidance of industry leaders such as Bhupinder Singh, Founder of InCred, and Nithin Kamath, Founder of Zerodha & Rainmatter, who are among the company's esteemed shareholders. Their backing has been instrumental in shaping AssetPlus into a trusted platform that now serves over 10,000+ empaneled MFDs.

    Vishranth says, "We believe MFDs are the driving force of the mutual fund industry. Our platform provides the support and tools they need to excel, freeing them to focus on building client relationships.

    Beyond Just Mutual Funds: A Wealth Management Powerhouse

    AssetPlus understands that a holistic approach is key to financial well-being. The platform offers MFDs a comprehensive suite of products beyond just mutual funds. This includes Life and Health insurance, Corporate Fixed Deposits, Sovereign Gold Bonds, the National Pension Scheme (NPS), and even Portfolio Management Services (PMS). With AssetPlus, MFDs can become one-stop shops for all their clients' financial needs.

    Looking Ahead: A Journey of Continuous Innovation

    AssetPlus isn't resting on its laurels. The company is constantly innovating and adapting to meet the industry's evolving needs. With a vision focused on the future, AssetPlus is committed to providing its ever-growing partner base with the most advanced tools and resources.

    Join Us on the Path to Financial Empowerment

    MFDs are at the heart of everything we do at AssetPlus, and we are dedicated to helping them grow and succeed. If you're an MFD looking to enhance your capabilities and support your clients, AssetPlus could be the perfect partner. Partner with AssetPlus and be a part of the future of wealth management in India!

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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