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Bandhan Mutual Fund has launched a new awareness campaign focussing on retirement.
The audio-visual campaign, “AajMeinJiyo”, explains how investing is not just about being able to purchase the latest iPhone or go on a vacation; it’s a matter of having mental peace while you are making those purchases, knowing that your retirement is secured.
The campaign features two videos, one showcasing a witty hippo reminding a safari goer to invest for his retirement instead of clicking pictures. The other video features a jealous neighbour who wonders how his next-door friend can afford to live carefree. They aim to humorously explain how those who plan for the future can enjoy their present better.
In a LinkedIn post, Gaurab Parija, Head - Sales and Marketing, Bandhan Mutual Fund, said, “How often do we find ourselves physically present but mentally elsewhere, worrying about the future? Our campaign reminds us that planning for tomorrow should give us the freedom to truly enjoy today - without those lingering concerns.”
