Listen to this article
A Cafemutual analysis of AUM data of various AMCs shows that HDFC MF, ICICI Pru MF and Nippon India MF have the highest AUM from non-associate distributors.
Non associate distributors are essentially those who are not affiliated to the sponsors of AMC. In other words, this comprises individual MFDs, non-affiliated banks and non-affiliated NDs.
HDFC MF has the highest non-associate assets with a non-associate AUM of Rs. 4.20 lakh crore. The fund house derives 54% of its total assets from such partners.
ICICI Prudential MF and Nippon India MF occupy the second and third position with non-associate AUM of Rs. 4.02 lakh crore and Rs. 2.59 lakh crore, respectively. Both the fund houses receive over 46% of its assets from non-associate distributors.
UTI MF and SBI MF are the next two with non-associate assets of Rs. 2.60 lakh crore and Rs. 2.50 lakh crore, respectively.
Other fund houses with high non-associate AUM include Kotak MF (Rs. 2.40 lakh crore), Aditya Birla MF (Rs. 1.90 lakh crore), Axis MF (Rs. 1.40 lakh crore), Mirae Asset MF (Rs. 1.20 lakh crore) and DSP MF (Rs. 1.10 lakh crore).
Sr. No. |
Fund House |
Non-associate AUM |
Total AUM |
1 |
HDFC |
417306 |
778115 |
2 |
ICICI Prudential |
402276 |
867070 |
3 |
Nippon India |
259141 |
560550 |
4 |
UTI |
256664 |
350948 |
5 |
SBI |
247286 |
1126982 |
6 |
Kotak |
235238 |
480682 |
7 |
Aditya Birla Sun Life |
187141 |
386982 |
8 |
Axis |
140279 |
323806 |
9 |
Mirae Asset |
123851 |
195821 |
10 |
DSP |
113806 |
189263 |
11 |
Edelweiss |
107917 |
143442 |
12 |
Tata |
92687 |
180490 |
13 |
Franklin Templeton |
92214 |
114532 |
14 |
Bandhan |
77355 |
159276 |
15 |
Canara Robeco |
74098 |
110393 |
16 |
HSBC |
70100 |
129937 |
17 |
Invesco |
54694 |
101546 |
18 |
Sundaram |
53678 |
68555 |
19 |
Quant |
45119 |
100426 |
20 |
Motilal Oswal |
41753 |
76603 |
21 |
PPFAS |
32275 |
91672 |
22 |
Mahindra Manulife |
23946 |
29414 |
23 |
PGIM |
18292 |
26413 |
24 |
LIC |
16705 |
34344 |
25 |
Baroda BNP Paribas |
15926 |
46225 |
26 |
WhiteOak Capital |
11987 |
14045 |
27 |
Union |
8582 |
19783 |
28 |
ITI |
7287 |
9522 |
29 |
JM Financial |
5720 |
12229 |
30 |
BOI |
5077 |
10994 |
31 |
360 ONE |
4870 |
12113 |
32 |
Samco |
2278 |
2592 |
33 |
Helios |
1474 |
2465 |
34 |
Navi |
936 |
6778 |
35 |
Taurus |
800 |
938 |
36 |
Groww |
437 |
1203 |
37 |
Trust |
427 |
1959 |
38 |
Shriram |
410 |
789 |
39 |
Old Bridge |
288 |
771 |
40 |
Quantum |
178 |
2573 |
41 |
NJ Financial |
30 |
6975 |
42 |
Zerodha |
0 |
2984 |
Total |
3250528 |
6782200 |
In terms of proportion of non-associate distributors AUM to the total AUM, Samco MF has the highest proportion of AUM coming from non-associate distributors at 88%.
WhiteOak Capital is second with 85.4% assets from non-associate distributors while Taurus MF is slightly behind on the third position with 85.3% of its AUM coming from non-associates.
Other fund houses with high proportion of non-associates in their AUM include Mahindra Manulife MF, Franklin Templeton MF, Sundaram MF, ITI MF, Edelweiss MF, UTI MF and PGIM MF.
Overall, non-associate AUM of the MF industry is at Rs. 32.51 lakh crore. Non-associate distributors constitute 48% of the MF industry AUM.
Sr. No. |
Fund House |
Non-associate AUM |
Total AUM |
Non-associate AUM (%) |
1 |
Samco |
2278 |
2592 |
87.89 |
2 |
WhiteOak Capital |
11987 |
14045 |
85.35 |
3 |
Taurus |
800 |
938 |
85.29 |
4 |
Mahindra Manulife |
23946 |
29414 |
81.41 |
5 |
Franklin Templeton |
92214 |
114532 |
80.51 |
6 |
Sundaram |
53678 |
68555 |
78.30 |
7 |
ITI |
7287 |
9522 |
76.53 |
8 |
Edelweiss |
107917 |
143442 |
75.23 |
9 |
UTI |
256664 |
350948 |
73.13 |
10 |
PGIM |
18292 |
26413 |
69.25 |
11 |
Canara Robeco |
74098 |
110393 |
67.12 |
12 |
Mirae Asset |
123851 |
195821 |
63.25 |
13 |
DSP |
113806 |
189263 |
60.13 |
14 |
Helios |
1474 |
2465 |
59.80 |
15 |
Motilal Oswal |
41753 |
76603 |
54.51 |
16 |
HSBC |
70100 |
129937 |
53.95 |
17 |
Invesco |
54694 |
101546 |
53.86 |
18 |
HDFC |
417306 |
778115 |
53.63 |
19 |
Shriram |
410 |
789 |
51.96 |
20 |
Tata |
92687 |
180490 |
51.35 |
21 |
Kotak |
235238 |
480682 |
48.94 |
22 |
LIC |
16705 |
34344 |
48.64 |
23 |
Bandhan |
77355 |
159276 |
48.57 |
24 |
Aditya Birla Sun Life |
187141 |
386982 |
48.36 |
25 |
JM Financial |
5720 |
12229 |
46.77 |
26 |
ICICI Prudential |
402276 |
867070 |
46.39 |
27 |
Nippon India |
259141 |
560550 |
46.23 |
28 |
BOI |
5077 |
10994 |
46.18 |
29 |
Quant |
45119 |
100426 |
44.93 |
30 |
Union |
8582 |
19783 |
43.38 |
31 |
Axis |
140279 |
323806 |
43.32 |
32 |
360 ONE |
4870 |
12113 |
40.20 |
33 |
Old Bridge |
288 |
771 |
37.35 |
34 |
Groww |
437 |
1203 |
36.33 |
35 |
PPFAS |
32275 |
91672 |
35.21 |
36 |
Baroda BNP Paribas |
15926 |
46225 |
34.45 |
37 |
SBI |
247286 |
1126982 |
21.94 |
38 |
Trust |
427 |
1959 |
21.80 |
39 |
Navi |
936 |
6778 |
13.81 |
40 |
Quantum |
178 |
2573 |
6.92 |
41 |
NJ Financial |
30 |
6975 |
0.43 |
42 |
Zerodha |
0 |
2984 |
0.00 |
Total |
3250528 |
6782200 |
47.93 |