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  • MF News SBI MF, ICICI Pru MF, HDFC MF: Top three players in direct plan AUM

    SBI MF, ICICI Pru MF, HDFC MF: Top three players in direct plan AUM

    Overall, direct plan constitutes 47% of the MF industry AUM.
    Kushan Shah Apr 21, 2025

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    An analysis of AUM data done by Cafemutual reveals that SBI MF, ICICI Prudential MF and HDFC MF are the top three fund houses in terms of direct plan AUM. 

    SBI MF commands the highest AUM of Rs. 5.98 lakh crore from direct plans. Direct plans constitute 56% of the fund house’s total AUM. 

    Next is ICICI Prudential MF with the second highest AUM of Rs. 4.22 lakh crore from direct plans, constituting about 48% of the fund house’s AUM. 

    HDFC MF is the third on the list with direct plan AUM of Rs. 3.23 lakh crore. The fund house has 42% of the total AUM from direct plans. 

    Nippon India MF and Kotak MF are next two fund houses with direct plan AUM of Rs. 3.14 lakh crore and Rs. 2.38 lakh crore, respectively. Direct plans constitute 56% and 50% of the overall AUM of these fund houses, respectively.

    Other fund houses with a healthy share from direct plans include Aditya Birla Sun Life MF, Axis MF, UTI MF, Tata MF and Bandhan MF. 

    In terms of proportion of direct plan AUM with respect to the total assets, Zerodha MF is first with 100% of its AUM coming from direct plans.

    Unifi MF is next with 98% of its AUM coming through direct plans. Quantum MF is third in the list with direct plans constituting 92% of its assets. Navi MF and PPFAS MF complete the top five with direct plan AUM of 88% and 66% of their total assets, respectively. 

    Old Bridge MF, Trust MF, Nippon India MF, SBI MF and Quant MF have also derive healthy proportion of their total assets from direct plans.

    Overall, 47% of the MF industry AUM comes from direct plans.

    Let us look at the table to know more:

    Sr. No.

    Fund House

    Direct AUM

    Total AUM

    Direct AUM (%)

    1

    SBI

    598243

    1061990

    56.33

    2

    ICICI Pru

    421689

    874334

    48.23

    3

    HDFC

    322716

    762539

    42.32

    4

    Nippon India

    313773

    556530

    56.38

    5

    Kotak

    238436

    477737

    49.91

    6

    Aditya Birla Sun Life

    197481

    378506

    52.17

    7

    Axis

    152225

    314489

    48.40

    8

    UTI

    97096

    338362

    28.70

    9

    Tata

    96209

    186009

    51.72

    10

    Bandhan

    87650

    164640

    53.24

    11

    DSP

    77759

    183223

    42.44

    12

    Mirae Asset

    68769

    182680

    37.64

    13

    PPFAS

    67977

    103462

    65.70

    14

    Invesco

    50859

    104173

    48.82

    15

    HSBC

    49174

    119065

    41.30

    16

    Quant

    48147

    86016

    55.97

    17

    Motilal Oswal

    41640

    91740

    45.39

    18

    Edelweiss

    38360

    142796

    26.86

    19

    Canara Robeco

    26870

    101895

    26.37

    20

    Franklin Templeton

    21793

    106246

    20.51

    21

    LIC

    16963

    36054

    47.05

    22

    Baroda BNP Paribas

    16562

    45003

    36.80

    23

    Sundaram

    15102

    64746

    23.32

    24

    Bajaj Finserv

    9443

    20821

    45.35

    25

    PGIM India

    7351

    23450

    31.35

    26

    JM Financial

    6900

    13596

    50.75

    27

    Navi

    6300

    7126

    88.41

    28

    360 One Asset

    6216

    11231

    55.35

    29

    Union

    5562

    19700

    28.23

    30

    Zerodha

    5310

    5310

    100.00

    31

    Mahindra Manulife

    3952

    27090

    14.59

    32

    Bank of India

    3575

    11351

    31.50

    33

    WhiteOak Capital

    2434

    17093

    14.24

    34

    Quantum

    2390

    2595

    92.10

    35

    ITI

    1804

    9014

    20.01

    36

    Trust

    1758

    2753

    63.86

    37

    Helios

    1454

    3507

    41.46

    38

    NJ

    1274

    6326

    20.14

    39

    Groww

    832

    1594

    52.20

    40

    Old Bridge

    823

    1258

    65.42

    41

    Unifi

    313

    320

    97.81

    42

    Samco

    255

    2754

    9.26

    43

    Shriram

    221

    917

    24.10

    44

    Taurus

    147

    852

    17.25

     

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