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Canara Robeco AMC has launched a bus yatra to create awareness about mutual funds in Punjab.
The bus began its journey on June 10 from Mohali and will pass through the cities of Chandigarh, Panchkula, Patiala, Ludhiana, Jalandhar and Amritsar during its 24-day journey in the state.
The bus will visit prominent public areas in each city, engaging with local communities. It functions as a digital experience hub, offering educational content and interactive sessions to raise awareness about mutual funds through videos and face-to-face interactions.
Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC said, “As part of our continued commitment, we are bringing our Nivesh Yatra to Punjab—an initiative aimed at deepening financial understanding and nurturing a long-term investment mindset across communities.”
"The Bus Yatra is a grassroots initiative aimed at taking our message directly to communities—meeting investors where they are,” said Gaurav Goyal, Head – Sales & Marketing, Canara Robeco AMC. “Our goal is to simplify mutual fund investing, offer practical guidance, and clear up the many myths that often surround it."
