Kotak MF has launched its new campaign ‘Jo Samjhega, Wo hi Payega’ to urge Indians to start investing in mutual funds as a prudent fiscal practice.
Under its investor education initiative, the fund house aims to reach out to working professionals who have sufficient disposable income, but are apprehensive about market cycles and its pitfalls. Through this educative campaign, the company addresses risk-averse investors’ common misconceptions about mutual fund investments. The campaign aims to instill confidence in investors’ minds in mutual funds in general, and SIPs in particular as the simplest way to invest, while looking to inculcate a consistent and disciplined approach to investments.
In a press release, Kaiyomurz Daver, Vice President – Marketing, Kotak Mf said, “Research suggests that despite rapid growth, mutual fund penetration in India is still low compared to global peers, due to low financial literacy about the category and ill-informed perceptions surrounding mutual fund investments. The objective of the campaign is to create awareness about benefits of mutual funds and increase participation of the retail investor in equity markets. “Jo Samjhega, Wo hi Payega” highlights how SIP enables disciplined investments, even in small amounts, assisting in wealth creation over time.
Below are the TVC links of the campaign:
- TVC 01 – Doctor: https://www.youtube.com/watch?v=_3mRGuZSiAs
- TVC 02 – Professor: https://www.youtube.com/watch?v=Ei-LdJpyPr4&feature=youtu.be
