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  • MF News Most distributors miffed with SEBI’s commission disclosure rule

    Most distributors miffed with SEBI’s commission disclosure rule

    Distributors say that SEBI should create a level playing field by making it mandatory to disclose commissions across all products regulated by it.
    Ravi Samalad Mar 19, 2016

    Despite AMFI’s plea to not go ahead with commission disclosure rule in account statements, SEBI has instructed AMCs to disclose commissions in half-yearly account statements from October 1.

    Here are some reactions from distributors and AMC officials on the SEBI move.

    “We are already giving an annual disclosure to AMFI which states that we are disclosing commissions to investors. Giving too much information to investors will confuse them. Moreover, it will also induce pass back culture,” says Vinayak Sapre, a Mumbai based IFA.

    Distributors say this will led to IFAs migrate to selling other products. “This will be a regressive step and more IFAs will focus on selling insurance,” says Jitesh Babel, a Jaipur based distributor.

    Bangalore based advisor Y. Priya requests SEBI to maintain status quo. “Why doesn’t SEBI make it mandatory to disclose commissions across products like structured products, PMS, private equity (up to 4%), insurance plans (up to 35%) and NCDs (up to 6%) to disclose their commissions? Only mutual funds have been wealth creators among these ridiculously expensive products! All other products have proven to be wealth destructors. I request SEBI to maintain status quo. Sometimes, silence is bliss.”

    Chennai based advisor Ramesh Bhat says that the disclosure should be in percentage terms. “We are comfortable with disclosing commissions but it should be in percentage terms on every transaction. This will help clients know how much we are actually compensated. For instance, on a 1-year SIP of Rs. 5,000 per month, we get monthly commission of Rs. 35, assuming we get 70 basis points trail. IFAs spend more than this just for acquiring retail clients.”

    Ramesh says that disclosing absolute commission that too in half yearly statements will send a wrong signal to high net worth clients. “This will induce pass back culture among investors. Giving too many details to clients will not be good for the industry,” adds Ramesh.

    A few IFAs have welcomed the move, albeit with reservations. Chennai based advisor T. R. Santharam says that this rule should be introduced across all financial products. Also, he says that advisors need to communicate the value they bring to the table for which they get commissions. “I welcome it but such disclosure should be made compulsory for all financial products. The time has come to provide a financial horoscope to clients and get fees for it. Otherwise let clients get free advice and suffer later.”

    Hyderabad based distributor Lokesh Nathany says that SEBI is trying to push the industry towards advisory model by increasing the level of transparency, “Clearly, the days for real financial planning and advisory are on the way. The sooner we accept it the better it is for all of us. Hope SEBI also makes certification stringent and not leave it to individual certifications of AMFI or IRDAI. A comprehensive certification covering all aspects of financial planning and asset classes will go a long way. We may say this is premature but at times it is good to be pushed to the wall as we work better that way.”

    A few fund officials Cafemutual spoke to are also against this rule. “Disclosing commissions to investors will be of no help. AMFI has already capped the upfront commission at 1%. So the pricing issue has been resolved now. Disclosing commission to investors will be a disservice to IFAs. The industry should focus on more important issues,” said a senior official from a private sector fund house.

    “Transparency is good but it should not be at the cost of distributors. Distributors are rendering a service to investors and AMCs. It is not charity. Disclosing commissions won’t help investors,” said the CEO of a bank sponsored AMC.

    Currently, AMCs disclose the commissions paid to the top 400 distributors on their websites. AMFI also publishes the aggregate commissions earned by these distributors across all AMCs.

    Share your views. 

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    45 Comments
    Ramakrishna Kolluri · 8 years ago `
    One side our hard working PM tells YOUTH should stand up and Startup India. Our industry has potential to create many such entrepreneurs. But see what SEBI is doing puncturing dreams of many dreams of youth. Let SEBI take a challenge with this rule a year from now can they double the court of IFA's in the country. Every three months SEBI is keeping at cross roads. It's become a counter productive.
    abc · 8 years ago `
    IT IS DISASTRATIOUS...... CLEVER WAYS TO SWITCHING EXISTING MF CUSTOMERS IN DIRECT PLANS . BY THAT AMC are SAVING FUTURE TRAILS GIVEN TO IFA & GET HARD EARN CLIENTS OF IFA CONVERTED TO DIRECT AMC............URGE TO UNITE ALL IFA S
    balanvijayashree · 8 years ago `
    Why should we still use this number sell under Direct and collect your fee.No more SEBI.
    Chandan Thakur · 8 years ago `
    SEBI people come here to my place in Kullu-Manali(H.P) and sell these products here in this commission structure.They are living in metro cities with thier air conditioned office and take bribe to AMCs guys to destroy IFA.shame on this system.Change your profession which SEBI and AMCs wants. from us.Why government extend U.K.Sinha tenure.He is a sick old man with out of mind against IFA of mutual funds.
    Ganesh Kothatha · 8 years ago `
    Whether it is to disclose the salaries of AMC Employees or Commissions of IFAs, SEBI is doing a very BIG Damage to the Industry as a whole knowingly or unknowingly, intentionally or unintentionally in the name of protecting the Investors. Misuse of power to implement this kind of disclosures abruptly kill the Industry which is just a Bachha having 2% penetration in India. Baba, donot compare with mature market where 85% of financial savings are invested in Mutual funds and you try to imitate their laws in india. Aaj tak Graduates, Post Graduates, Professionals Jaanta nahi ki Inflation Kya hi?, Power of Compunding Kya hi? Not even know ki Mutual Fund means , its not only Equity, bahut kuch hi? Agar SEBI ko sachh me Investor ka balaayee karna hi na, think about these things and come with ideas to make awareness, bring in 85% of financial savings in mutual fund industry and Phir socho, disclosures?

    Secondly, its common sense ki, paise badega long term me, Aap half yearly disclosure dhete rahegaa , Investor kabi paise nahi bana payega.....because, he will never invest for long term,

    Direct Direct Direct......Boss Investor ko 2008/ 2013 and Market fall me, do you really think AMC guy and SEBI guy can afford to go to ecery investor and hand hold him and say " STAY INVESTED, ADD MORE AS MARKETS ARE DOWN" , REALLY APPRECIATE IF THEY DO SO AND RETAIN THE INVESTOR IN THE SYSTEM TO MAKE MONEY......

    Finally, my point is, you disclose the expenses, or commissions what so ever in percentage terms which is fair , let clients know how much we earn. All the stakeholders should come together and with one voice we should represent out concern. Lets escalate this to Jayant Sinha, PM in the larger interest of Industry existence forgot about growth. Jai Hind.

    Other members feed back is highly appreciated.
    Amit prakash · 8 years ago
    I am 100%agree with u Ganesh ji?up said my heart thinking??I am always ready to protest this.@9324795713 from Mumbai..
    Reply
    Nikhil · 8 years ago `
    I read all the comments of all other IFA's and can understand the pain this has caused to all. I would suggest simply stop selling MF.
    There are many other Financial products giving fixed returns both to Investors and also to us and higher than MF without any disclosures and worries to retain the investment once made.
    Forgive & Forget SEBI and MF. There are many other products where you can really earn big and stop thinking small.
    SIMPLY STOP SELLING - THEY WILL THEMSELVES CHANGE THE RULES AFTER THEY GET AFFECTED.
    That all.
    Be peaceful and FOCUS ON OTHER FINANCIAL products which are better than MF.
    This is the only way we can UNITEDLY SHOW RATHER THAN JUST WRITING and opposing the move.

    JUST SHOW THEM FOR MARCH and APRIL 2016 and they will understand our value and also their own.
    Natesh D · 8 years ago `
    It is a very unworthy & one sided decision from SABI on printing details of commission paid to IFA's in account statements of clients. Can you please let us know if any companies are printing their profit or margin in the price tag for any products & services? Is it fair on part of SEBI?? On the other had SEBI should also print the expenditure of IFA’s on the statement as there is lot of expenditure and effort put in to coordinate with the client and get the things done. We urge SEBI to call back these undemocratic rules. No other industry has this kind of practice, why for only IFA’s????????????
    TUHIN JANA · 8 years ago `
    We are (IFA) small fish. SEBI have not any ability to touch the Big Fish (Like king fisher / Sarada), that’s why we(IFA) suffer. SIR (sebi) PLZ answer one question why AMC does not disclose his actual costing ( their profit margin) . Transference ??? Only IFA. WHY? WE R NOT A VOTE BANK IN ANY PARTY.
    Surya prakash Donthula · 8 years ago `
    SEBI want to destroy mutual fund industry, Small investors are getting more benefit( investment in sip's and equity mf) in long term compare with ULIP's . Life insurance agents are cross selling Ulip's , they are getting more commission than mf advisers . But why SEBI's target on mf advisors. This will give negative thought on investors mind . MF advisers does't focus on mf products and they focus on ULIPS ,this will impact on small investors. Finally it causes to common people not only mf advisers.
    SEBI must disclose chairman's salary and expenses.
    Surya prakash Donthula · 8 years ago `
    All IFA's should stop MF business, and all AMC offices all registrar offices bhand karnaaa...demand,,,,
    Mohinderjeet Singh · 8 years ago `
    These kind of decisions creates confusion in the minds of clients. Be united to stop these irrelevant actions of Sebi.
    M G PILLAI · 8 years ago `
    Why only distributor commission.
    Show all type of salary. Paid by TER of Mf.
    Like registrar , AMC, sponsor, trustee etc.
    What SEBI Chief & Govt. get from the Mutual fund.

    We collect investors by hard work and all r enjoying on our work .
    Why only our self become negative in front of investors.,
    This is not at all justify.

    It is good move as transparency but show full transparency not limited.
    Jitesh Babel · 8 years ago `
    Pass backs would become a rule if this order is implemented.

    There would be negativity all around the IFA distributor business. Industry growth would be crippled. If we have to save our commission of less than 1% from big clients we have to offer them pass backs and that too in cash. only saving grace can be we can ask big clients to withdraw from banks and some IFA can straightaway lure them by providing them pass back and much needed personalized investment advice.

    Another good thing in the long run will be - no more IFA in the business and small ones shutting shop or moving to selling insurance and other products which are distributor friendly. So there can be consolidation or lower competition.

    Its our bad luck that we have such a regressive and irritating mindless regulator. SEBI go take a look at IRDAI and learn something from them. Regulation is fine but mindless stupid ideas aiming at destroying hard working IFA channel would not benefit anyone in the long run.

    All at the expense of the industry growth and less number of investors hand holding and drawing and educating them to be mutual fund investors. Its SEBI's duty to think positively for industry growth and not to come up with stupid ideas after taking bribes from AMC's. Govt must look into the assets of all SEBI officials and investigate if they are framing such stupid ideas and orders after taking bribes from AMCs or big distribution houses.
    Jitesh Babel · 8 years ago `
    I urge if promoters of cafemutual or some big IFA or IFA bodies can take up this matter legally and / or in the government bodies. This SEBI order should be withdrawn if we IFA have to earn a decent respectful living and not to indulge in only passback and laundering of clients.
    Kandarp Kumar agarwal · 8 years ago `
    We all advisor will go together and talk to AMFI, SEBI & FM and if the problem not solve then will go to court
    Jitesh Babel · 8 years ago `
    The below are the long lasting impact I see if the Disclosure of Distributor Commission is done (with a view to move more and more investors to the Direct Route:
    1) Passback culture to start again - As information on distributor commission is passed on to the investors, they will start asking for passbacks, which the distributor has no other option but to oblige.

    2) Trading of clients - Distributors will resort to trading clients with passback schemes mainly to big clients as they will try to makeup for the loss in income from passbacks given to other clients.

    3) Distribution (IFA business) will take a hit as a career choice - With SEBI pushing distributors to adopt RIA regulation, the impact on distributors earnings will be huge. The distributors with existing client base can still survive the loss of clientele to direct plans and passbacks to medium to big clients given unhealthy competition in the market. Bu the real fact will come out to be marginal distributors leaving the business and lesser no of new ARN holders more particularly from the semi-urban and rural space. Fear of client going direct, passback demand from big clients, and losing of clients once they achieve a decent portfolio size will be the biggest dampeners on new distributors joining MF industry. Even professionally educated people will fear to join business given uncertain income, horsetrading of clients, and less return on their education investment.

    4) Banks to become even bigger distributors - Banks always had an upper hand on client data procurement. With reduction in distributors, bank executives will make a killing on mis - selling to clients longer term close ended schemes hich force them to stay invested longer.

    5) Insurance selling will become a focus area wherein client retention is easy and income sources defined after every client conversion. Moreover, with IRDAI being seen a agent friendly regulator, insurance business willl have more takers. SEBI on the other hand is keen to make distributors shut shop and try to take on their clients to direct schemes which they had acquired by hard work over the years.


    I'm still coming to terms to this adverse move by our regulator who is willing to let go of industry growth in the name of investor protection.

    All are requested to please suggest new opportunities to add to distributor incomes.
    SAYAN · 8 years ago `
    I have started working with an amc in direct payroll.
    Now I want to sell products of other amc other then my amc. Can I do that???
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