Eminent journalist Vivek Law along and Roopak Saluja, Founder and CEO of Sooperfly announced the launch of ‘investomix.com’, a website which aims to raise financial literacy.
investonomix.com aims to demystify investments by explaining financial jargon like fiscal deficit, liquid funds, mutual fund and SIP, primarily through video content. The website will also educate people about the importance of health insurance, contingency fund, credit card usage and so forth.
Sharing the rationale behind this initiative, Vivek Law said, “The idea is to spread awareness among people about money management. Video content is a popular and cost effective way to reach out to masses, especially young people.” Vivek said they will aim to reach out to the youth to popularize this website on social media, where the youth spends a majority of time.
Saluja told Cafemutual that the idea is to demystify investments and make people aware of concepts related to finance and investments. “To access information, many people prefer watching videos over reading. Also, we can simplify these concepts in an effective way through videos compared to other media. The content revolves around simplifying financial investments. We will explain jargon like fiscal deficit, budget and liquid funds in such a way that even a layman can understand. The videos are meant for both advisors and investors. Advisors can use these videos to explain basic concepts of investments and importance of mutual funds to their clients.”
Meanwhile, Vivek Law, who has been hosting personal finance shows on television for a long time, has penned his wisdom in his new book on personal finance called ‘The Money Book’.
