UTI MF has entered into a content partnership with Sooperfly in order to help young professionals invest in mutual funds, said a press release issued by the fund house. Sooperfly will air a series on its portal investonomix, with content aimed at easing the conundrums faced by individuals looking to invest in mutual funds and equity markets. The series will go live on the digital platform on October 18.
In a press release, Leo Puri, Managing Director of UTI AMC said, “In the ever-evolving digital ecosystem, there is a need to create deeper engagement between a brand and its target audience. One of the effective ways to connect with them is through good educative video content. Recently, there has been a rise in online investor queries related to mutual funds; this is an indication that people are seeking informative content. Furthermore, video content allows for greater engagement, which in turn may motivate viewers. With the backing of Sooperfly’s creative capabilities, we intend to help viewers understand investments better.”
The content format has been devised keeping in mind the changing consumption patterns and short attention span of viewers. Investonomix will feature bite-sized animated listicles and engaging videos that demystify financial jargon and ease investment decisions. In addition to this, Editor-in-Chief - investonomix, Vivek Law will also feature in some of the videos, sharing his expertise that will help youngsters invest better in order to achieve immediate as well as long-term goals. The series will feature interviews with Leo Puri and Suraj Kaeley, Group President - Sales & Marketing, UTI Mutual Fund in exclusive videos as they share their outlook on mutual fund investments.
