Invest easy is an online transaction facility for both individual and non-individual investors which enables investors to access their account and transact online.
Mumbai: Reliance Mutual Fund has introduced Invest Easy, a web based secure login facility that enables both individual and non individual advisors and investors to transact in Reliance Mutual Fund schemes, according to a press release.
Investors can subscribe to Invest Easy by submitting a one-time registration form which can also be done through a financial advisor or distributor. Investors can choose their advisor’s ARN code while registering for this service. An advisor can recommend funds to his investor who in turn can execute the transaction online. Advisor will be incentivized and informed about all the transactions done by the investor.
Investors can purchase, redeem mutual fund units as well as register for SIPs, switch funds and can access their account, view multiple folios, view reports, use tools and calculators to analyse and accurately track their investments. It integrates multiple platforms - internet, mobile phone and call centre. Investors can receive SMS alerts, automated emails, statements for financial transactions and other updates.
Investors can select multiple payment methods such as RTGS, direct credit, bank transfer and net banking for their online transactions.
Invest Easy simplifies transaction for entities such as private and public limited companies, partnership firms, trusts, societies. A unique feature for non individual investors is that the platform is configured to accept complex authorization requirements of various entities. Investors can define their approval workflow and transaction authorization matrix and the Invest Easy system will personalize and configure the facility accordingly.
“Invest Easy aims to make it easy for all kinds of investors to invest in mutual funds,” says Sundeep Sikka, CEO Reliance Capital Asset Management Ltd. “The Invest Easy platform can be customised to the diverse needs of our growing base of over 70 lakh investors.”
