Birla Sun Life Mutual Fund has launched a campaign called ‘Sabse Important Plan’ to promote goal based investing style and SIP, says a press release issued by the company.
The campaign uses a unique microsite https://sipnow.birlasunlife.com/ to provide wealth creation, tax saving and savings solutions to investors depending on their life stage and goals by allowing them to invest in mutual fund schemes through SIPs.
Also, it can be used by distributors and investors to execute SIPs easily with a single consolidated monthly payment which gets apportioned to various schemes as per the investor’s risk profile.
In a statement issued to media, A. Balasubramanian, CEO, Birla Sun Life MF says, “Over several discussions with investors and distributors across more than 30 cities, I got the sense that customers are increasingly looking for solutions and not necessarily products. It left me thinking about the scope for Mutual Funds to be redefined through bundled approach to easily provide solutions to consumer needs. Systematic Investment Plan emerged as the obvious go-to.”
“Our ‘Sabse Important Plan’ effort complements the larger objective of the MF industry to grow customer base, and enhance retail participation. Although SIP registrations have been on the rise, there is not only great scope for growth, but also greater scope to strengthen persistency,” adds A. Balasubramanian.
