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  • MF News ‘Women IFAs work with a lot of empathy’

    ‘Women IFAs work with a lot of empathy’

    On the occasion of International Women’s Day, Yogita Dand of ASKY Financial Services talks about the opportunities for women IFAs in India. She feels that women investors have evolved and understand investments better.
    Banali Banerjee Mar 8, 2016

    What inspired you to take up financial advisory?

    I was always interested in personal finance but had never thought of it as a profession. While working in a private firm, I felt it was very necessary to take up a profession where I could work on my own and work till the very end, as my job would not have been a long lasting one. Hence, this thought led me to giving my mutual fund advisory and CFP exam. It is only when I completed my CFP I realised that this was my true calling and thus I decided to take the plunge.

    What are the challenges that are unique to women IFAs?

    It is all in the mind. I do not believe we face any hurdles. I think women IFAs work with a lot of empathy. All my investors take me seriously and follow my advice, not only in the financial advisory space but sometimes with their other problems also.

    Do women take better investment decisions? If yes, why?

    I am finding that they are getting financially savvy. While women have always been great savers, their savings were limited to postal recurring deposits and other easily accessible savings products. Today, they have evolved and understand various investment products better.

    What is your advice to budding women financial planners?

    Going forward, I see more women getting into this profession and more collaborations happening between women advisors. I would be very happy to see the day when women advisors get their due credits at all platforms.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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