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  • Insurance Agents drive health insurance business

    Agents drive health insurance business

    Individual agents hold a lion’s share of 75% in individual health policies.
    Bhakti Makwana Mar 20, 2021

    Individual agents account for 75% of the total individual health policies sold during FY 2019-20, shows the annual report released by IRDAI.

    Other intermediaries like corporate agents, direct sales through company and insurance brokers account for 9%, 8% and 4% of the total individual health policies, respectively.

    In group health policies, brokers and direct business account for 42% and 33% of the total health insurance sales in FY 2019-20, respectively.

    Business performance of health insurance for FY 2019-20 (in % of premium)

    Health Insurer

    Individual Agent

    Corporate agents

    Direct business

    Brokers

    Group business

    7.99%

    16.44%

    33.05%

    42.31%

    Individual business

    75.21%

    8.91%

    8.77%

    4.30%

    Total industry business

    33.64%

    11.88%

    30%

    23.26%

    In non-life segment, which includes motor, fire and other policies, individual agents contributed 24% of the total general insurance policies sold during FY 2019-20. While agents account for 40% of the total non-life policies sold by PSU companies, their share in private companies is just 15%.

    Direct sales (other than online) has become the largest contributor with share of 28% in the total business premium of the general insurance industry. Corporates buy non-life insurance policies for their employees directly from health insurers to save cost.

    Brokers follow direct sales with 26% share in the total general insurance policies in FY 2019-20.

    Business performance of general insurers for FY 2019-20 (in % of premium)

    General Insurer

    Individual Agent

    corporate agents

    Direct business

    Brokers

    Public

    39.32%

    2.50%

    31.84%

    19.27%

    Private

    14.71%

    17.81%

    27.77%

    33.84%

    Industry Total

    24.17%

    10.32%

    28.39%

    25.93%

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    3 Comments
    Rabinarayan Mohanty · 3 years ago `
    In life insurance sector individual advisor performance is a good indication for retail insurance segment.
    S.Balakrishnan · 3 years ago `
    I am thankful to the information which inspires to do my agency/ Mutual Fund Distributorship with more vigor and vitality
    Kishori Lal Tiwari · 3 years ago `
    Individual agents driving the insurance industry, maximum business of the industry comes through such agents however there is no social sufficient social security for the agents and threir families. Agents hard working industry and employees enjoying.
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