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HDFC Life has launched a campaign to create awareness about annuity plans. The campaign talks about generating regular income to maintain lifestyle standards.
The insurer has released short films across social media platforms. One of the short films features a couple in their fifties who realises that planning with annuity can lead to a life of pride with guaranteed monthly income.
In a press release, Vishal Subharwal, Chief Marketing Officer and Head E-commerce & Digital Business, HDFC Life said, “With increasing lifespan and the rise in nuclear families it is necessary for individuals to secure themselves financially in their golden years. Through annuity it is possible to take care of various needs such as daily expenses, medication and even leisure activities such as weekend outings, etc.”