Agents will have to use insurers’ approved marketing content on their social media handles

Agents will now have to use promotional or marketing content on their social media handles that are approved by their insurers. 

A few insurance companies have asked their agents not to use content which is not provided by them. 

In a note, a leading general insurer said, “It has been noticed that a few collaterals were posted by certain insurance partners on social media platforms which were prima facie not in the approved format i.e. company’s corporate identification number or product unique identify number etc. were missing in such advertisements. Please note that every advertisement and circulated by an insurance partner must be approved by the company in writing prior to its issue.”

While IRDAI norms say that agents will have to use advertisement material provided to them by insurers, there is no such norms for social media. Also, there was no need to take written approval from insurers to use advertisement materials.

With this, agents can only use content material provided by their insurers on their social media handles. Non-compliance may attract strict action against agents or levy of penalty, said the company.