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CAMSRep (CAMS Insurance Repository Services) has launched Bima Central, a platform for insurance portfolio management.
Bima Central allows users to manage life, health, and motor policies through their secure e-Insurance Account (eIA). Any policyholder who has opened their eIA with CAMSRep will get access to Bima Central for managing their policies with various insurers, with features such as policy information, renewals & reminders, profile management of personal data and nominee information, policy calendar, and more.
Those who want to open their new e-Insurance Account (eIA) will be able to do so instantly on Bima Central after completing KYC. Current interface is available in English and Hindi on Android, iOS as well as Web portal.
Vivek Bengani, CEO CAMSRep said, “Value of insurance has been severely underappreciated due to difficult and cumbersome benefit realisation journey. Over the past 18 months, where we had multiple interactions with insurers and policyholders, it came out clearly that this problem can only be solved by an industry level platform. We took the initiative and worked with insurers in understanding the post-purchase journey for creating suitable use cases to solve for such challenges. Bima Central is a result of this collaboration. CAMSRep’s 7 million eIA holders can immediately start using Bima Central for various services while other policy holders can initiate a new eIA on Bima Central to start realizing the benefits.”
SBI General has been the anchor insurer right from the research and design phase, completing two-way integration with Bima Central and enabling Bima Central services on their mobile app. ICICI Prudential Life, Star Union Daichi Life, TATA AIA and Aditya Birla Health and many other insurers have come together in developing multiple use cases, data standard and processes and are now at various stages of integrating their services with Bima Central.
In the first 30 days since launch, over 1 lakh eIA holders have used Bima Central website, more than 25,000 have downloaded the mobile app, and the platform is processing over 2000 service requests a day.