Sundaram Mutual Fund has launched a digital campaign #SomethingBigIsComing and #SizeMatters on social media platforms to promote its newly launched Sundaram Bluechip Fund.
In addition, the fund house has been promoting this campaign extensively through television commercial during IPL matches. The campaign shows a sumo wrestler who represents traits of large cap funds like strength, size and agility, said the fund house.
Additionally, to tap into the trend of the IPL, the fund house has also created a video leveraging the cricket aspect of this fund. The television commercial says that just as big hits are required to win the large games, investors need a large cap fund in their portfolio to reach long-term financial goals.
In a press release, Sunil Subramaniam, MD, Sundaram Mutual said, “Bluechips are quality companies that are usually large and exhibit the stability and agility to perform across market cycles. They are usually well-known, established industry leaders with strong processes and clear competitive advantages. The challenging economic circumstances caused by the covid-19 pandemic has heightened the importance of reducing the volatility in an equity investor’s portfolio without giving up the prospect of inflation-beating returns.”
