News From Press Mutual funds embrace digital expansion for next leg of growth

Mutual funds embrace digital expansion for next leg of growth

Source: Business Standard Aug 24, 2017

The mutual fund (MF) industry has brought in a slew of web and smartphone-based innovations to help easy on boarding of customers. All major fund houses have their mobile applications that provide information about schemes and allow easy transactions without going to a branch. Some of the mobile applications include Ipru Touch by ICICI Prudential Mutual Fund, FinGo from Aditya Birla Sun Life MF, UTI Buddy from UTI MF, Reliance Mutual Fund App and EasyApp from Axis Mutual Fund.

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