The line ‘Mutual Funds Sahi Hai’ is ubiquitous, from huge billboards, to television advertisements, radio and every other possible medium of advertisement. According to Dhirendra Kumar, the CEO, Value Research, it has caused provoked investors to reconsider their asset allocation strategy, and opened up mutual funds as an important investment vehicle.
In an interview to ET Now, Dhirendra Kumar said, “There has been a one and a half years-two years buildup to this Mutual Fund Sahi Hai campaign in a declining interest rate and the decline in gold and real estate regime. I have come across so many investors who are now rethinking all that they have done in the last 10-15 years.”
