Everybody loves something extra. An unexpected complimentary chocolate brownie with a cup of cappuccino at the newly opened coffee shop brings a smile on your face. Or that cherry pudding cake served on-the-house after a sumptuous meal at your favourite restaurant enhances your dining experience. This is an inherent psychology among Indians.
But besides the discounts and free offers, companies like to reward the consumer for being associated with it as well. Now imagine, if you found a ..