Mutual fund players' total assets under management (AUM) from the North East have grown 65.76 per cent in a year to Rs 14,454 crore as of August this year, spurred by aggressive marketing and awareness campaigns by the industry.
Markets regulator Sebi mandates mutual funds (MFs) to set apart 2 basis points of their AUM for investor education. Half of this amount has to be shared with the industry body AMFI for better fund utilisation.
