A bottomline-driven approach to product underwriting is how Kotak Mahindra General Insurance Company, one of the newest entrants into the industry, hopes to distinguish itself, Mahesh Balasubramanian, MD and CEO, said.
There are two dozen players in the general insurance industry which has traditionally been topline-driven. Very few make money in underwriting, and more often survive on their investment income. He doesn’t think Kotak General Insurance (KGI) is late in entering what seems like a crowded field.