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  • News From Press LIC to pull plug on cash cow Jeevan Akshay

    LIC to pull plug on cash cow Jeevan Akshay

    Source: Economic Times Nov 30, 2017

    Life Insurance Corporation of India will stop selling the popular annuity product Jeevan Akshay from next month, as falling interest rates have made it impossible to sustain returns at the current level. It may, however, reintroduce the plan by offering a lower rate, a senior executive said. 

    Jeevan Akshay had been a cash cow for the state-run insurer, generating close to a fourth of its new business income. The single-premium plan contributed Rs 10,000 crore to LIC’s revenue so fa .. 

     

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