Mutual fund firms are expected to spend more than Rs 3.5 billion on advertising in 2018 to educate investors and debunk myths associated with the product, according to a new report by Livemint.
There is, however, no doubt that the interest of investors has surely increased. As per the latest data, the mutual fund industry garnered about Rs 58.93 billion in November 2017 through SIPs against Rs 38.84 billion collected in November 2016.