The Indian mutual fund industry has seen unprecedented inflows over the past couple of years. The assets under management (AUM) of equity funds, including ELSS, more than doubled to ₹7.8 lakh crore in the last two years ended February 2018. There has been a significant addition to the folio count in equity funds — around 1.75 crore new investors started fresh investment in equity and ELSS funds during the period.
Outperformance of the equity market, the Mutual Funds Sahi Hai campaigns and the significant shift in investing habits have primarily driven more money into mutual funds.