Smaller towns' asset base surged to Rs 4.27 lakh crore in 2017-18, up 38 per cent from the preceding financial year due to a spirited investor awareness campaign by the industry and strong participation from retail investors. Mutual funds' assets under management (AUM) from B15 locations in the preceding fiscal was Rs 3.09 lakh crore.
Harsh Jain, COO at Groww, an online mutual fund investment platform, attributed the impressive surge in asset base to investor awareness campaign
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