The Indian life insurance industry is back in the growth phase after nearly half a decade. What lends confidence to the sustainability of this growth are favourable macroeconomic environment, social factors and participation of almost all the companies in this growth. In addition, both the regulator and the life insurers utilised the difficult period to improve product offering, to ramp up customer service and enhance efficiencies of the distribution network. While product design and customer service improvements witnessed an immediate customer impact, it is the introduction of open architecture in distribution that is expected to start delivering customer benefits over the next 12-15 months.
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