Perceptions are slow to change, even if the underlying realities change dramatically. Let us consider the example of term insurance products. The perception ‘no returns equals to no benefit’ is slowly but surely changing. While there were few takers for this category earlier, the awareness level has gone up considerably over the last few years. This has been possible due to continuous efforts by life insurers, the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) scheme and also the development of the digital platforms. The uptake of pure term insurance is increasing because people have started to appreciate its value as an instrument for financial security and protection and not seek returns commensurate to those on savings or investment contracts.
