Across the mutual fund industry, scheme re-categorisation is on in full swing. There will be increased pressure on fund houses and distributors for some time now, as the rebranding and remarketing activity will begin to clutter the mind space. Kotak Mutual fund has already begun to send out necessary communications in this regard and more will be on its way
Distributors have a task cut out in the coming months. Re-categorisations, mergers, name changes, and/or fundamental attribute changes, in many cases, will make past performances of many major schemes pointless. In such a backdrop, the partners may need to find more qualitative insights to assess funds than looking just at past track record.
