Chasing rainbows are certainly interesting, but we know it yields no results. Yet, there are those that revel in it!
Why are investors so obsessed with returns? They are usually motivated by greed and fear -- when the markets are going up they are seized by greed and when it is south bound, they are in the cold grip of fear. However, that does not satisfactorily explain why investors are always focusing their energies solely on returns and exclude every other factor while inves ..
