Three Reasons Why The Mutual Fund Advisors Now Face A Litmus Test

The Mutual Fund industry in on a high. Per ICRA's monthly report on Mutual Funds, Equity oriented Mutual Funds witnessed a monthly net inflow of Rs. 12,409 crores in April - up 86.4% from Rs. 6,657 crores in March 2018, and the Assets Under Management (AUM) of the Indian mutual fund industry increased 8.9% to Rs. 23.25 lakh crore in April 2018 from Rs. 21.36 lakh crore in March 2018. That said, there are some compelling reasons to believe that its not going to be all smooth sailing for Mutual Fund distributors over the medium term. In light of recent headwinds, the industry now faces its stiffest test in years. Here's why.

Equity & Debt Markets Have Been Unsupportive
The NIFTY has been stuck in a narrow band for some time now, with markets now seeming to have firmly decided to wait for actual earnings growth to kick in before they rally once more.

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