In India, traditionally, all financial decisions – including investment decisions – are generally taken by men. This is in spite of the fact that more and more women are joining the workforce and are even heading some business groups. Indian women have started earning decent money and thus are becoming financially independent. However, financial decisions are still being taken mostly by their fathers or husbands. There are many reasons for the same, including the historical reasons of the Indian society being patriarchal. This needs to change looking at the changing environment around us.
Advent of new financial products
