If the previous generation suffered from lack of choice, today’s investors suffer from a problem of plenty. Understanding so many types of investment products can be time consuming. Gurgaon-based Rajat Jain and Smriti Handa, both in their mid-30s, understood that their investments in real estate and fixed deposits (FDs) were not ideal, but they didn’t “have the time or the expertise” to investigate other avenues, said Rajat, an FMCG marketing professional. “We tried to do on our own, but it takes a lot of effort and time,” said Smriti, who is an HR professional in the healthcare sector.