Milton Friedman, a prominent economist, titled one of his books: There’s No Such Thing As a Free Lunch. When even the government’s free mid-day-meal scheme for public school children has pre-conditions on enrolment and attendance, how confident are you that your free financial software is actually “free”? The real question would be: Is what you save in money terms worth what you lose in terms of privacy of your data? Of late there has been global brouhaha over Facebook user-data being hacked for market research or political reasons, and national debates on security and data privacy of Aadhaar. Yet thousands of educated, affluent Indians continue to blithely use free financial software and online portals to record their financial data and track their investments. We are a society that loves only one thing better than a good bargain, getting anything “free”.
Edelweiss MF’s Trideep Bhattacharya: Inflows following earnings growth last longer
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