Inflows into mutual funds have remained strong despite the recent controversies over their functioning, thanks to the Association of Mutual Funds in India for its successful ‘ Sahi Hai ’ campaign. According to SEBI norms, fund houses have to transfer one basis point of their quarterly assets under management to AMFI for investor education. In an interview with BusinessLine , NS Venkatesh, CEO, AMFI, shares his views: Excerpts:
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