Mutual funds should offer solutions instead of products

In many industries, both services and manufacturing, it’s an old saying that companies should offer solutions, not products. While this phrase is at least three decades old, it has taken on a new life and a real meaning over the past few years. Even the ownership of a car — the quintessential product — has been transformed into a service, and thus a solution by the likes of Ola and Uber. In fact, X-as-a-service, with many different values of X, has almost turned into a cliché of modern technology -driven businesses. 

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