Should mutual fund investors worry about expense ratios or focus on performance?

Who says direct plans are not missold? How does investor select direct plans? So what factors do they consider while opting to invest in direct mutual fund scheme? They just go to moneycontrol or valueresearch site and look at past returns and star ratings. And this is how they invest in these direct schemes. First thing is these star ratings can be bought and second is we all know past returns is a wrong way of picking up schemes. So basically all direct plans are missold showing the past returns.

In fact direct plans are missold by SEBI and AMFI themselves who actually are supposed to curbisselling. So we should unite and fight against this misselling.

Shame shame shame