Mahindra Asset Management Company is betting big on the semi-urban and rural markets for growing its business. Semi-urban and rural markets account for around 30 per cent of its assets under management (AUM), which stood at nearly Rs. 4,800 crore as on August 2018.
According to Jatinder Pal Singh, Chief Marketing Officer, Mahindra AMC, while investments from the top 15 cities into the mutual fund industry has been growing at around 20 per cent, the rate of growth in semi-urban and rural markets has been much higher at around 35-40 per cent in the last two-to-three years.
