ETMoney, the largest app-based seller of financial products, is offering 1.7 crore mutual fund investors the option to convert their existing plans on its application, which it says will lead to savings on annual commissions they are currently paying.
The financial products platform, which has over 40 lakh users and generated over 2 crore investment orders within barely two years of its launch, has already converted mutual fund investments of Rs 150 crore for existing users into direct plans leading to savings, according to the company’s chief executive officer Mukesh Kalra.