It may be a bit hard to believe in these days of continuous hard selling, but financial services were once favours someone bestowed on the customer.
For instance, there was a time—well within the memory of many readers—when it used to be hard to get stockbrokers to do you the favour of executing your trade. That’s right. It was a favour. This was the case till at least 1995 or so. If you were a new (or mere middle class) investor, you could come up with the greatest investment idea in ..