Technology adoption and easy access to information have altered consumer trends in the mutual fund industry significantly in the last few years. If the pace of changes sustains, the industry could well take a quantum leap in the next few years.
Industry goes retail
As of March 2018, individual investors held 55 per cent of the total mutual fund assets in India. That may appear paltry compared with the US, where retail investors held 90 per cent of the $18.7-trillion mutual fund assets as of end-2017. In the US, MF assets are held not just directly by households but also indirectly, through retirement accounts.
