News From Press A Rs 100 crore campaign for life insurance awareness

A Rs 100 crore campaign for life insurance awareness

Source: Economic Times Dec 11, 2018

The life insurance industry is readying a Rs 100-crore multimedia campaign aimed at spreading awareness around life insurance and removing misconceptions around the products.

Several insurers, including the Life Insurance Corporation of India (LIC), have committed funds for the campaign, which is a brainchild of the Life Insurance Council’s Insurance Awareness Committee. The campaign is expected to be unveiled in January.

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