There has been a massive increase in BFSI searches in India, search engine Google revealed in its annual ‘Year in Search: Insights for Brands Report’ released Thursday. This search has been driven by non-metro cities that accounted for 61 per cent of BFSI (banking, financial services and insurance) searches. Life insurance and health insurance were the top searches among services with mutual funds too gaining popularity, both in metro and non-metro cities. The report revealed that 61 per cent of all life insurance related queries came from non-metro cities, a growth of 43% YoY. In Health insurance, non-metro cities accounted for 59 per cent of related searches, a growth of 78% YoY and in mutual funds, the non-metro cities accounted for 59 per cent of all queries, growing at 61 per cent.
Good news for insurance agents! They can use this platform to track and receive commissions in real-time
Read More
