In March 2017, the Association of Mutual Funds of India (Amfi) launched a campaign with the tagline ‘Mutual Funds Sahii Hai’. Ever since, the awareness and acceptance of the investment product has only increased with more and more people on boarding various mutual funds investment platforms. With a similar strategy, the Life Insurance Council launches an equivalent of ‘Mutual Funds Sahi Hai’ today announced a mass media campaign with the slogan ‘Sabse Pehle Life Insurance’ with an aim to increase life insurance awareness and helping the masses understand the product’s true purpose.
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