In a bid to ensure that advertisements by insurance companies are not misleading, industry regulator IRDAI (the Insurance Regulatory and Development Authority of India) has issued a circular titled ‘Insurance Advertisements’, whereby it has released some do’s and don’ts for insurance companies to comply with.
IRDAI has asked insurers to make certain that advertisements of insurance products do not convey a fabricated sense of security to attract customers, and are, hence, clear and not misleading.