Retail investors have been flocking to mutual funds, especially equity funds, over the past two-three years. This is thanks partly to campaigns such as Mutual Fund Sahi Hai by the Association of Mutual Funds in India or AMFI. Their preferred route has been systematic investment plans or SIPs. "Between April 2016 - when AMFI started disclosing monthly SIP contributions - and June 2019, the route helped rake in a whopping Rs 2.3 lakh crore. That is nearly 19 per cent of the Rs 11.9 lakh crore increase in assets under management (AUM) of the industry," says a Crisil-AMFI report.
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