India Protection Quotient (IPQ) survey conducted by Max Life in associate with Kantar IMRB, has found that the birth of a child is the biggest trigger for buying life insurance among urban India.
IPQ survey primarily measured the respondent’s level of knowledge and ownership of various life insurance products, the degree of term insurance preference, their primary fears and triggers to buy life insurance and preferred channel of policy purchase. The survey also looked at roadblocks to owning life insurance policies. Overall Indians have shown a poor IPQ level of 35 when it comes to buying life insurance.
