At a time when India is practising social distancing, life insurance business is likely to get adversely impacted as face-to-face interactions are essential in this business. Prashant Tripathy, managing director and chief executive of Max Life Insurance, spoke to Subrata Panda on how the sector will be impacted, the change in strategy of the company, and the much-anticipated deal with Axis Bank. Edited Excerpts:
How did you prepare for the current lockdown situation since life business involves more face-to-face interaction?
